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GlobalShop: Symon, Madix unveil screens at the shelf level

CHICAGO — A partnership between digital signage company Symon and Madix Store Fixtures and Displays was unveiled this week at GlobalShop.
The Easel is a metal shelf that fits into standard shelving brackets. Built into the front is a small-form-factor touchscreen that can run interactive digital signage applications. The media player that powers the application is tucked securely inside the shelf, with plenty of room for all of the required cabling.
Additional options include a receipt printer, magnetic card reader and speakers on the front of the shelf for audio. Roughly one-third of the shelf front is taken up by the screen, with the rest reserved for static POP signage.
Watch this site in the coming days for a full wrap-up of GlobalShop 2008, and a slide show of photography from the show floor.