CHICAGO — Global retail marketing agency John Ryan, whose Screen Red product is used worldwide to power digital signage in banks, has announced the U.S. debut of its standalone Web-based content management system Messaging Manager at GlobalShop.
“Marketers want increasing control and flexibility in how messaging is delivered,” said President Nancy Radermecher in a news release. “They want easy-to-use messaging management that allows them to quickly create, customize, target and schedule content.”
Messaging Manager allows adaptive content that can change based on site location, contextual content based on the location of individual screens, and the ability to add interactivity.