GREENSBORO, N.C. — Gilbarco Veeder-Root and Scala have announced a strategic partnership to integrate the Scala digital signage solution with Gilbarco’s new FlexPay CRIND payment module. The concept will be unveiled to retailers this week at the Automechanika show in Frankfurt, Germany.
With the new Scala-powered Gilbarco FlexPay, oil companies and retailers will be able to benefit from an integrated offering that enables high quality advertising and multimedia messages at the forecourt. Previously, this integration was unavailable to the market due to security constraints and pump performance issues.
“By working with Scala, Gilbarco Veeder-Root will offer our customers a seamless indoor to forecourt digital signage and advertising experience by coupling the breakthrough technology of our FlexPay payment engine with Scala’s leading digital signage platform. The combination is sure to drive greater in-store traffic and therefore increased profitability,” said Andrew Robinson, Gilbarco Veeder-Root’s director, Global Payment Business Unit.