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Gilbarco, Allure announce digital signage partnership for convenience stores

GREENSBORO, N.C. — Gilbarco Veeder-Root and Allure Global Solutions Inc. of Atlanta, Ga. are developing integrated digital signage solutions that coordinate advertising and promotional messages inside and outside the convenience store. Gilbarco’s Applause media system will drive messaging on Encore S dispensers with color screens as well as the indoor digital signs from Allure Global Solutions.

digital signage is proven to be more effective than paper signs in driving retail sales,” said Kirn Khalsa, self-service marketing manager at Gilbarco Veeder-Root. “Retailers who deploy these solutions enjoy the flexibility to change messaging instantly, the ability to segment day parts for unique messaging and avoid the expense and time needed to prepare and hang traditional paper signs.”

“This partnership will allow us to deliver the first fully-integrated indoor-outdoor digital signage solution for the retail convenience space,” said Robert Lawrence, executive vice president of marketing and digital media at Allure Global Solutions. “It will enable retailers to effectively manage synchronized and consistent advertising messages across the forecourt and inside the convenience store. The ability to use Gilbarco’s Applause media system is highly appealing to our customers, who appreciate Gilbarco’s open architecture approach.”

Retailers will be able to see the Applause media system working with digital signage from Allure Global Solutions at the NACStech Show, booth 101, May 5–7 at the Gaylord Texan Resort in Dallas.

digital signage partnership for convenience stores