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Gesture-based signage company Reactrix up for sale

MediaWeek:Reactrix, the alternative out of home media company that provides gesture-based interactive advertising opportunities in malls and movie theatres, is on the block. In receivership, the Redwood City, Calif.-based company retained business consultants Sherwood Partners to “manage the restructuring process and find buyers for the company’s media and technology assets,” Mike Ribero, CEO of Reactrix said Wednesday (Oct. 15) in a prepared statement. Ribero blamed a weak market for alternative out of home media and the current credit crisis, which made it difficult for the company to obtain debt or equity financing.
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