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Frontcast Media Europe signs 1,380-screen contract with ADTV

Frontcast Media Europe, which has installed 120 digital signage systems in commercial stores for ADTV thus far in 2009, has signed a five-year contract with the company to install digital signage in an additional 1,380 stores within two years. Initially, 500 stores will be equipped with the technology during the first quarter of 2010.
The installation includes 22-inch monitors and a media player connected to the Internet via mobile 3G. Content is updated via Internet from a PC or Mac.
“The versatility of the system makes it extremely flexible for media buyers to choose the best ways of showing their specific commercial in sense of time and location. Through trigger technology it will, in the future, also be possible to trigger commercials depending on weather etc.,” said Kim Zetterberg, CEO of Frontcast Media Europe.
“Since we installed the 120 stores in June, we have achieved good sales, and interest in advertising has been great among the brands that are strong in convenience stores,” said Daniel Tenglar Ferber, founder and CEO of ADTV. “The surveys we mandated with GfK shows that our advertisers get superior attention compared to any other exposure in the shop, and we have a strong impact on sales.”