U.K.-based digital out-of-home network owner Amscreen has announced a deal with La Francaise des Jeux, France’s national lottery operator, to deploy 4,000 electronic jackpot communication displays in stores across the country.
La Francaise des Jeux, which has 28 million lottery players and annual sales in excess of 10.5 billion Euros, have partnered with Amscreen to develop a window display screen for the real-time communication of Loto and Euro Millions jackpot information. They have called on Amscreen to deliver accurate, visible and attractive information to their customers that can be updated using SMS, Ethernet or Wi-fi connectivity. According to Amscreen’s website, the company provides both LED and LCD displays to the French lottery company.
“This deal with La Francaise des Jeux builds on our success with deploying lottery solutions for Camelot in the U.K. and also further marks our expansion onto the European market following on from our deal with BP Europe,” Amscreen CEO Simon Sugar said in the announcement. “La Francaise des Jeux have terminals in over 25,000 stores nationwide and we look forward to rolling out our displays across the network.”
For more on digital out-of-home merchandising, visit our Digital Merchandising research center.
Source link: French lottery rolling out 4,000 digital signage screens