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Former AMX exec joins Scala's European digital signage team

LONDON Scala, a provider of end-to-end solutions for the digital signage and advertising management markets, has announced the appointment of Damon Crowhurst to the role of director, Business Development & Services, EMEA.
“Damon has a comprehensive background in digital signage software technology and services, with significant experience in market development, project structuring, management and delivery,” said Oscar Elizaga, Scala vice president, EMEA.
Crowhurst’s successful career includes companies such as AMX, where he held the market development director position for the Inspired Signage product, as well as the U.K. sales director position for Interceptor Inc. In addition, Crowhurst was an original member of the Interactive Advertising team responsible for the development of the Interactive Advertising proposition for the NTL Cable TV product offering (now Virgin Media). His responsibilities included the technical specification of the proposition, and its introduction and delivery to the wider advertising market.
“Damon has a background in both digital signage and advertising management, and that aligns well with Scala’s incorporation of Ad Manager with our digital signage platform,” Elizaga said.

digital signage team