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For Microsoft Surface, retail applications will be key

Adweek: Microsoft’s Surface interface was unveiled a year ago, around the same time that Apple launched the iPhone, which uses a similar “natural-user” interface on a simpler, smaller scale. But it’s only now that consumers are getting their first glimpse of its potential.
“With Surface, Microsoft is pushing the digital world to a new level with cool technology, but they need to convince other companies who develop applications to come on board,”┬ásaid┬áDavid Daoud, an analyst with IDC. “The problem is, developing more applications will be challenging.”
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