LONDON — Flasma has announced a public artwork project using in-ground digital-signage screens. The project, “Fragile,” by Idris Khan, will be on view in Westminster, London, throughout summer 2008.
Click here to view a slideshow of the deployment.
Comprising four individual films, “Fragile” will be played across a set of Flasma’s 42-inch sunlight-readable LCD screens, which will be embedded into the pavement outside the entrance to Howick Place in Westminster. T
According to a news release, this is the first-ever outdoor installation of Flasma floor-mounted LCD screens in the world.
Howick Place is a former Royal Mail Sorting office in London that has been converted into a space dedicated to art, fashion and design.
Flasma’s indoor/outdoor displays are water-proof and slip-resistant, and are designed to last for years in the floor. They offer a number of options to serve the out-of-home market, including traffic-rated glass.
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