SEATTLE, Wash. — .advancedMethod, creator of the Express digital signage player has announced that the newly renovated Silver Cloud Hotel’s Seattle Stadium location selected .advancedMethod’s express system for their new digital signage solution. The Silver Cloud was previously using PowerPoint to promote its restaurant, Jimmy’s on First, on LCD screens located throughout the building. The problems they faced were that PowerPoint does not allow the scheduling of content in advance, the content is low quality and it is not updatable via the Web. Previous systems the hotel looked at included many pieces of hardware, extensive training, or a hefty price tag.
With the express system, the Silver Cloud has been able to turn a tool previously used as a message board into an instrument to promote their menu, daily specials and Happy Hour. They chose from the customizable templates that come with express and designed slides to specifically fit their needs and quickly had unique shows for designated times of the day, making it easy to advertise restaurant offerings and to post different information in individual areas of the restaurant.
Since Jimmy’s on First began to utilize express, they have seen a dramatic increase in profit. Bill Weise, general manager of the restaurant has seen the results first hand.
“We have three screens in various areas,” he said. “Since we have put them in we have seen a marked improvement in business.”