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Experticity names Alex Richardson to board of advisors

SEATTLE — Experticity, provider of video-assisted customer support solutions, announced that Alex Richardson, a managing director of Selling Machines Partners, a past president of the Self Service & Kiosk Association and the current president of the Digital Technology Alliance has joined Experticity’s Board of Advisors. The addition of Richardson to the company’s Board of Advisors caps an active six months for Experticity in which it was named to the prestigious Red Herring Global 100 list and launched Experticity@Home, the first customer service application that enables retailers to provide “in-home” two-way video customer support to consumers.

“Retailers today are stuck between a rock and a hard place by being forced to choose between providing superior service to their customers and reducing their fixed costs,” Richardson said. “Experticity is breaking new ground in the retail industry by delivering the next generation of on-screen support technologies that promise to make this a moot point and the forward thinking retailers who are adopting Experticity’s innovative customer service platform are already starting to reap the benefits. It’s clear to me that Experticity has the best combination of robust security, scalability and ease of use in the marketplace. Experticity has the management team and financial resources to maintain their steady growth on a worldwide basis.”

Richardson has more than two decades of experience in building value to retail, high-growth and start-up technology companies. As the founder of Netkey software, he pioneered the development of a new enterprise software market for the management of retail self-service devices and led the creation of the organization to execute on the vision. His recent digital signage and store window reengineering design work for a global luxury brand won the 2007 Industry Innovator of the Year award, as well as four first prize awards for excellence in retail digital signage implementations including 2007 digital signage Awards (Judge’s Choice) and the 2007 4th Screen Gold Award for Retail.

Richardson is a founding Board Member of the digital signage Association.