Eurochange S.A at Athens International Airport have installed ONELAN digital signage to replace their LED-digit boards.
Eurochange S.A. operates currency exchange booths throughout the Athens International Airport, where it was using LED-digit boards to display buy-sell rates for international currencies.
The company required a flexible, easy-to-use signage solution able to fulfil several key project objectives, according to ONELAN, including updating prices on the fly, even off-line; promoting most of the company’s services on the same displays, operating an easilyy configurable display; deleting, adding or reorganizing currencies at any time; grouping displays and easily managing any centrally-designed campaign; and communicating new services with attractive content for cross selling purposes. Eurochange opted for the ONELAN NTB610 with Ad Hoc capabilities as its digital signage solution, according to ONELAN. The Ad-Hoc capability is a simple, easy-to-use facility for local changes and input of messages, announcements, visual paging, table data, TV selection and layout changes, the company says. The LCD panels were installed vertically to fit into limited available spaces and distinguish them from other horizontal TVs as special information points. Content-wise, each display is split into two major areas: the upper part projects exchange rates in table format, while the remainder is devoted to payment methods, major offers and complementary services addressing traveller’s needs.
In addition each booth is now capable of passing individual messages and change rates off-line if necessary. The Net-top-boxes also have on/off operation of the screens for improved energy efficiency. The digital signage was installed by Panel TV, a Greek digital signage expert, according to ONELAN.
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