NEW YORK — Stuart Armstrong, the president of the digital signage Association as well as president of EnQii, will be speaking at the National Retail Federation’s Annual Convention & Expo on Tuesday Jan. 13, 2009, at the Jacob K. Javits Convention Center in New York City.
Entitled “Creating Competitive Advantage with In-Store digital signage“, the half hour speech at 3:00 P.M. is designed to point attendees in the best direction regarding the use of in-store digital signage.
Armstrong will be joined by Bernie Shimkovitz, president of Alliance Financing, in order to demonstrate various business models and how to avoid the traditional up-front capital expenditure (CapEx) outlay for a network.
“This is an excellent platform to convey some of the knowledge we have amassed at EnQii about digital signage,” Armstrong said. “I’ll be showing how to drive increases in core metrics such as conversions and sales uplifts, as well as putting teeth into cross-channel merchandising. And both myself and Bernie Shimkovitz with be talking about the effectiveness of digital merchandising when applied to financing options.”