NEW YORK — EnQii has announced its membership in the Out-of-Home Video Advertising Bureau. OVAB is a pro-industry trade association whose mission is to promote the growth and adoption of out-of-home video and digital networks among national and local advertisers.
As an OVAB member, EnQii joins other respected companies in the digital-out-of-home industry including Arbitron, CNN, CBS Outernet and Target Stores.
“Membership in OVAB further enables EnQii to better serve its customers, especially where advertising is a part of their monetization of their network,” says Stuart Armstrong, president of EnQii Americas. “We also look forward to the high level of collaboration as we all work to create a healthy and sustainable industry.”
EnQii is also an active member of POPAI, the global association for marketing at-retail where it is active in the creation of industry standards.
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