LONDON — EnQii Holdings has announced a major new partnership with the UK’s number one paid-for visitor attraction, the London Eye.
EnQii, a digital out-of-home solutions provider, has installed and is currently managing 11 screens on the world famous site. Located in the ticket hall, kiosk and queuing areas, the network will run strategic content designed to engage the London Eye’s thousands of daily visitors, enrich the London Eye experience, and promote deals at other top London attractions including Madame Tussaud’s and the London Dungeon.
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The London Eye on the Thames in Central London.
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The network of nine 42-inch and two 32-inch screens, allows the London Eye to use the sophisticated messaging tools on EnQii’s remote transfers to react to and address tactical promotions and operational procedures. Plans are also in development to interface queuing and booking systems allowing information to be updated in real-time.
The London Eye, the world’s tallest cantilevered observation wheel, has welcomed over 28 million visitors since opening in 2000, and boasts views of London which can reach distances of 40 km on a clear day. The digital installation is part of a new approach to communications, targeting passengers with relevant messages throughout their experience.
“The London Eye has become one of the city’s most iconic landmarks, and we are delighted to be working with them in this new development,” said James Abdool, president EMEA at EnQii. “EnQii’s complete digital offering means that content can be targeted to changing audiences, and adapted to deal with situations such as increased waiting times or special events.”