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EDR Media acquires digital out-of-home golf retail network

LAS VEGAS, Nev. – EDR Media has announced that it has formed Sports Retail Networks LLC and has completed the acquisition of The Golf Network, a high-end digital out-of-home signage network currently serving advertisers at golf retailers across the country at the point of purchase.

The Golf Network was launched in 2008 after two years of development and production by its founders and Big Picture Studios. Hosted by award-winning ESPN golf commentator Jim Kelly and popular actress/entertainer Susan Anton, the high-definition digital signage network features interviews and tips with top golf pros and many Hall of Famers, technology updates, travel and lifestyle features, and related information and advertisements directed to the nation’s avid golf enthusiasts.

Studies show that the network already has produced significant results in-store. According to Arbitron, The Golf Network has produced a sales lift of as much as 30 percent in testing locations, and over 40 percent of viewers made an unplanned purchase after watching the network’s programming.

The Golf Network currently airs in 100 stores nationally, including Golf Etc., Golf USA, Pro Golf Discount, ParMasters, and Dunham’s Sporting Goods, and reaches an audience of over four million viewers. The Network plans to increase to 250 locations by the end of 2009, with an ultimate build-out to 1,000 locations.