Clear Channel Outdoor Holdings, Inc. today announced that E! Entertainment Television, Inc. (“E!”) will promote its weeknight entertainment news program, E! News, via Clear Channel Outdoor’s national digital billboard network. The program, architected and negotiated by MediaVest, will run as part of an eight-week campaign.
The campaign will began yesterday, Sept. 7, on more than 125 electronic displays with an aggregate daily circulation of almost 10 million.
“Viewers look to us for reliable, up-to-the-minute entertainment news at all times, and in all places,” said Annemarie Batur, VP of marketing & advertising, E! Entertainment Television. “With Clear Channel’s digital out-of-home network, we can engage viewers in some of the highest-traffic areas throughout the entire day, including just ahead of air time to drive tune in.”
“This innovative use of out-of-home digital video is a bellwether for the future of the out-of-home. Leveraging RSS technology and the ability to instantly and regularly update content taps into the true power of the medium and advances how brands make meaningful, immediate connections with consumers,” said Norm Chait, SVP, director of OOH Investment and Activation, MediaVest.
“The flexible electronic billboard medium – with its real-time information delivery capability – is becoming increasingly appealing to advertisers executing national, integrated campaigns,” said Paul Meyer, president and CEO of Clear Channel Outdoor for the Americas. “E! is one of the most established and trusted entertainment news sources in the country, and its creative execution with real-time headlines will be an exciting addition to our ad rotation reaching potential viewers across the country when they are away from their televisions and computers.”
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