SCOTTSDALE, Ariz. — DynaTek Media has teamed with Drumm Media to deploy its wireless digital network in the newly renovated The Sporting House entertainment venue. The venue will host several celebrity events during the NBA All-Star Week beginning on Thursday, Feb. 12.
DynaTek recently premiered its 82-inch digital screen in Tampa’s Ybor City during Super Bowl week where nearly one million visitors crowded the streets during the four-day period.
Drumm Media will be producing the live events to be aired live on CYC-TV (Connect to Your City) one of DynaTek’s private digital TV channels currently deployed in restaurants, medical clinics and public facilities in more than 100 cities.
CYC-TV provides its advertisers the ability to by-pass traditional media outlets and reach consumers directly in city offices, clinics, restaurants and other venues where viewers spend at least 40 minutes to an hour daily.
CYC-TV launched its first deployment in Los Angeles based restaurant chain, Roscoe’s House of Chicken and Waffles, in August 2008 and has since received endorsement for installations of its emergency alert and broadcast system with such cities as Atlanta, Philadelphia, New Orleans and 10 additional cities in Louisiana.