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Dynamax installs screen network for Monarch Airlines

BLACKBURN, England — Dynamax Technologies Ltd. announced it has partnered with Daventry, England-based Rocket Communications Ltd., a full-service marketing and communications firm specializing in the design and creation of dynamic live events, digital designs and video productions, to create and deploy a sophisticated internal digital signage network for Monarch Airlines Ltd., a U.K. airline specializing in low-cost scheduled flights, and a subsidiary of Monarch Holdings Plc.

The air carrier will use the system, scheduled for a live rollout today at Manchester International Airport. The system will be used as an internal communications network to facilitate interaction between its headquarters at London Luton Airport and its hundreds of flight deck, cabin crew and ground employees.

In addition, the Monarch Airlines system will connect to and complement an already-existing digital-signage network that Rocket Communications designed for the carrier in 2007 to display passenger-oriented content at ticket windows, concourses and lounges in the airline’s locations at Birmingham, Gatwick, Manchester and Luton airports.

When fully operational, the network will be exclusively powered and managed by POVNG, Dynamax Technologies’ digital signage content-management, preparation and delivery application. Rocket Communications supervised the network’s design and technical requirements, produced all of its content, and physically installed the screens and related components. The two companies worked collaboratively to ensure the interoperability of all components, perform multiple operational tests and bring the network online by the target date.