According to the digital signage Federation, last month both Kraft and Adidas announced plans to incorporate facial recognition into their digital out-of-home campaigns. Adidas was quoted as saying that they are working with Intel to install and test digital walls in stores (in the U.S. or U.K.) that would identify gender and age groups to tailor their place-based advertising for running shoes and other products. And Kraft has said that they are exploring the placement of face-scanning kiosks in grocery stores to offer product recipe suggestions geared to particular age groups. Meanwhile, the Venetian hotel in Las Vegas is already using non-invasive facial recognition technology to suggest bars, clubs and restaurants that to its patrons based on age group identification.
Tomorrow, Oct. 12, at 2 p.m. Eastern, the DSF is presenting a free webinar, “Facial Recognition and digital signage Convergence with Video Analytics.” Registration is available on the DSF website.
Allan Olbur, new business and partnership development, CALComm Technology Solutions, OLAM Development Group, will make the hour-long presentation focusing on the benefits of integrating this technology while ensuring that the installation complies with the DSF’s privacy protection guidelines.
Olbur’s experience ranges over 35-plus years in converged technology including datacom, telecom, infrastructure, security and public safety, the DSF said. His career emphasis has been on specialized software development for customized applications in public spaces, mass transit, high rise buildings and campus environments.
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