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DSE: Roku unveils new BrightSign product line

SARATOGA, Calif. — The newly expanded BrightSign family of non-PC digital signage and kiosk controllers will make their first North American appearance today at the digital signage Expo, booth #1919. The five new models offer standard features of full HD video, a new compact-size and Zones, for displaying multiple content windows on a single screen. The wide range of new BrightSign models have been designed to match popular types of digital signage applications with the features they require, such as interactivity, networking and more.

“Clearly we planned the release of our 2009 BrightSign compact-sized product line well before the start of the economic downturn,” said Anthony Wood, Roku’s founder and chief executive. “But we couldn’t have timed this launch better. Our five new models are designed for specific digital signage applications and allow customers to select and pay for only the features they need. We are offering an HD looping player for less than $300, and high end controllers offering advanced interactivity and full networking support for less than $700.”

All the new models are housed in a new physically compact package, about half the size of current BrightSign players.