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DSE: iPOWOW!, MediaTile partner on viewer feedback tech

The MediaTile Company, provider of 3G and 4G cellular digital signage and SaaS solutions, and iPOWOW!, a developer and service provider of market research tools for gathering viewer opinion through online video, today announced that they have entered into a joint collaboration agreement to develop and market a new interactive audience measurement system for digital signage touchscreen systems.

This “interactive audience measurement” process is powered by iPOWOW! technology and MediaTile’s latest release of the MediaCast SaaS System. Now in demonstration beta release at the digital signage Expo in Las Vegas this week, it enables brands, agencies and enterprises of all kinds to solicit, collect and measure real-time viewer feedback on video and flash-based promotions using touchscreen-enabled digital signs. The beta system can be seen at DSE2010 in MediaTile’s booth #1427.

“This is a true breakthrough for viewer engagement and measurement, not only for the digital signage market, but in the overall approach that companies have traditionally taken to collect and analyze consumer interests and attitudes,” said Gary Davis, CEO, iPOWOW!. “This will revolutionize the way marketers and communicators think about focus groups and eliciting feedback in general.”

When coupled with MediaTile’s Cellular digital signage solution, and the MediaCast content delivery and management system, users provide their direct feedback by simply touching the screen, or by answering questions posed during the promotion. Once the video session is completed, the digital sign may be scheduled to return to its regular on-screen promotional schedule. These touchscreen systems can be deployed virtually anywhere there is a power outlet as they communicate over AT&T, Sprint, Verizon Wireless and other cellular networks.