“Because our big show (digital signage Expo) covers all components across the entire industry, digital signage Expo East is designed to address attendee requests for a forum that is focused in-depth on a specific industry challenge,” said Chris Gibbs, executive vice president of ExpoNation LLC, the producer of digital signage Expo and DSE East. “And because content has been the single most requested attendee topic, DSE East will focus almost exclusively on issues related to content planning, development and management.”
Forty-three percent of digital signage Expo’s attendees say that they now outsource or plan to outsource some or all of their content creation. The majority (88 percent) have already earmarked up to 50 percent of their digital signage budgets to cover content-related costs.
A full day of content-related sessions are scheduled for Tuesday, September 16:
• Creating and Interpreting a digital signage Brief • Managing the Content Mayhem • How to Keep Content Fresh on a Budget • Managing the Content Process: Inception to Delivery • The Changing Landscape of Content Development: A Hollywood Perspective • Transcoding: Multi-Channel Content Requirements
The show will feature three “Super Sessions” and in addition to 16 conference workshops, introduce a “Lunch & Learn” program that will be more hands-on, allowing additional interaction.