PHILADELPHIA —digital signage Expo East(DSE East), the regional debut of digital signage Expo, announced the winners of its Content Awards for 2008. This year five winners were named from a field of 43 entrants and were chosen by an independent consumer panel on the basis of the following criteria:
1. Whether or not the content delivered the intended message 2. Overall production quality 3. Creativity in the use of new or unique content elements and/or technology
The five winners were:
Digital Display and Communications for Rogers NexGen Store: For a three-part installation that included unique interactive content for core target markets with specific channel messaging that met consumer experience objectives. PSAV/X20 Media for Hyatt Regency O’Hare: For a deployment of 13 46-inch touchscreen wayfinders with interactive content that gave guests control of information.
Premier Retail Networks (PRN) for Wal-Mart: For Earth Month Campaign which let consumers know that “When you make one small purchase at Wal-Mart, you’re part of 200 million Wal-Mart shoppers making a big difference for the Earth and our Children’s future.”
Wireless Ronin Technologies for Gabberts: For an interactive application that served as an information tool for events and seminars, aiding in the upselling of customers in a sales support capacity, and incorporated wayfinding across two levels of the store.
Wireless Ronin Technologies for Las Vegas Convention Center & Visitors Association (LVCVA): For a template-based content solution that incorporated dynamic wayfinding available to visitors via a touchscreen kiosk; meeting room application via customized .asp Internet page so meeting planners could update their events calendars; and a variety of no-touch displays deployed throughout the facility with both static and animated content.