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DSE East announces Digital Signage Content Award winners

PHILADELPHIA —digital signage Expo East(DSE East), the regional debut of digital signage Expo, announced the winners of its Content Awards for 2008. This year five winners were named from a field of 43 entrants and were chosen by an independent consumer panel on the basis of the following criteria:
1. Whether or not the content delivered the intended message 2. Overall production quality 3. Creativity in the use of new or unique content elements and/or technology
The five winners were:
Digital Display and Communications for Rogers NexGen Store: For a three-part installation that included unique interactive content for core target markets with specific channel messaging that met consumer experience objectives.   PSAV/X20 Media for Hyatt Regency O’Hare: For a deployment of 13 46-inch touchscreen wayfinders with interactive content that gave guests control of information.
Premier Retail Networks (PRN) for Wal-Mart: For Earth Month Campaign which let consumers know that “When you make one small purchase at Wal-Mart, you’re part of 200 million Wal-Mart shoppers making a big difference for the Earth and our Children’s future.”
Wireless Ronin Technologies for Gabberts: For an interactive application that served as an information tool for events and seminars, aiding in the upselling of customers in a sales support capacity, and incorporated wayfinding across two levels of the store.
Wireless Ronin Technologies for Las Vegas Convention Center & Visitors Association (LVCVA): For a template-based content solution that incorporated dynamic wayfinding available to visitors via a touchscreen kiosk; meeting room application via customized .asp Internet page so meeting planners could update their events calendars; and a variety of no-touch displays deployed throughout the facility with both static and animated content.

digital signage Content Award winners