The Digital Place-based Advertising Association (DPAA) recently announced that Clay Shirky, a prominent thought leader on the social and economic impact of digital technologies, and popular speaker at the influential TED Conferences, will present the keynote address at the DPAA’s fourth annual Digital Media Summit: Context Matters at the New York Marriott Marquis on Oct. 19.
The daylong event (8 a.m.-5 p.m.) will examine critical topics related to digital place-based media, including contextual engagement, media planning strategies, leading-edge research solutions and the role of technology in media and advertising, according to the announcement. An exhibit hall also will be open to attendees.
Susan Danaher, president of the DPAA, said, “Clay Shirky is a dynamic speaker who is one of the finest thinkers on the changing role of media and how people consume, produce and share media today. As digital place-based is increasingly linked with mobile and social media, attendees can look forward to his enlightened perspective on what the future holds for brands and their engagement with customers.”
Writing extensively about the Internet since 1996, Shirky is the author of the best-selling books “Here Comes Everybody” and “Cognitive Surplus.” “Here Comes Everybody” explores how organizations and industries are being upended by open networks, collaboration and user appropriation of content production and dissemination. “Cognitive Surplus” reveals how new technology is changing us from consumers to collaborators, unleashing a torrent of creative production that is transforming our world.
Shirky holds a joint appointment at New York University, as an Associate Arts Professor at the Interactive Telecommunications Program (ITP) and as a Distinguished Writer in Residence in the Journalism Department. He is also a Fellow at the Berkman Center for Internet and Society, and was the Edward R. Murrow Visiting Lecturer at Harvard’s Joan Shorenstein Center on the Press, Politics and Public Policy in 2010.
Over the years, he has had regular columns in Business 2.0 and FEED, among other publications, and his writings have appeared in The New York Times, the Wall Street Journal, Harvard Business Review, Wired, Computerworld and Foreign Affairs. In addition to writing, Shirky has a consulting practice focused on the rise of decentralized technologies such as peer-to-peer, Web services and wireless networks that provide alternatives to the wired client/server infrastructure that characterizes the Web.
Shirky joins Nancy Hill, president and CEO of the American Association of Advertising Agencies, on the list of announced speakers for the Digital Media Summit. Hill will be the Summit’s opening speaker. Panels and additional speakers will be revealed shortly.
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