“It’s an incredible challenge to engage an audience for any length of time through advertising, but ACM’s can do just that by providing a 10 minute captive audience while customers wait for their phone, PDA or Ipod to charge,” said Paul King, CEO of Hercules Networks. “The partnership with rVue will dramatically increase our ability to offer a simple and integrated out-of-home solution to advertisers and media planners.”
Last month, Argo launched an enhanced, next generation version of rVue, which connects digital out-of-home networks with a growing list of advertising agencies and media planners looking to reach targeted consumers while they are on-the-go and near the time of purchase. This development has generated a second quarter, six-figure digital media buy through the platform by a leading provider and innovator of eye care services, with an anticipated result of more than nine million impressions. rVue’s automated approach is unique to the industry, has reduced the average time it takes to create a media plan in DOOH and allows advertisers and outlets to control the process.
“This is truly a pioneering and long-awaited technology that has come alive thanks to Hercules Networks,” said Jason Kates, CEO of Argo Digital Solutions. “We now have the ability to give our advertisers the opportunity to utilize customized brand content and cutting-edge technology to drive sales with access to a more captive audience than ever before. ACMs are a huge step in the development of DOOH.”
Source link: DOOH screen space on Hercules charging machines now available through rVue