EL SEGUNDO, Calif. — Ripple TV, a digital place-based television company that operates a national network of screens in specialty retail locations, has announced that the company has raised $4 million in venture capital funding from Draper Fisher Jurvetson and Trinity Ventures.
Ripple TV’s network of digital screens delivers national news, entertainment and sports content along with regional and local information such as weather, traffic and events. Ripple TV informs and entertains today’s “on the go” consumer by keeping them connected to their world throughout the day. The Ripple TV lifestyle network is distributed in Borders, Einstein Bros. Bagels, Noah’s Bagels, The Coffee Bean and Tea Leaf, Tully’s Coffee, Gelson’s, Juice it Up! and Robeks.
“Since its founding, Ripple TV has pursued strategic funding opportunities that give us the runway to enhance our product offering and expand our network,” said John McMenamin, CEO of Ripple TV. “The place-based digital television industry is an emerging media platform that has seen very strong growth. We plan to use this investment to continue providing a valued service to our viewers, advertising partners and distribution partners and to drive innovation in order to build on our leadership position in the digital place-based video media industry.”
Ripple TV experienced its strongest year to date in 2008 and is expected to continue on its high growth trajectory in 2009. The company’s proprietary technology allows it to deliver high quality content and advertising on a national, regional and local level. The Ripple TV technology platform can also tailor content and advertising messages on a hyper-local basis, down to the location-specific level.
The Ripple TV network is located in premier locations that deliver advertisers an elusive, hard to reach upscale audience in a highly efficient and targeted manner. Ripple TV’s monthly audience of almost 10 million upscale consumers is measured and validated by Nielsen Media Research. Ripple TV is also a member of the OOH Video Advertising Bureau (OVAB).