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DOOH operator Zoom Media acquires Gym TV

Zoom Media Corp. and its subsidiary, ClubCom International Limited announced yesterday its acquisition of Gym Screen Media (“Gym TV”), a 160 venue digital channel located in high-end fitness centers across the U.K., including David Lloyd, Virgin Active and Total Fitness. Terms of the private transaction were not disclosed.

The acquisition, Zoom’s fourth in just over a year in the digital fitness space worldwide, expands Zoom’s network of fitness facilities to over 650 digital venues across the U.K. and over 2,200 across the globe.

“Digital media is a dramatic game changer and we believe this is the ideal time to invest in offering our advertisers, as well as our venue partners more solutions to address their respective challenges,” said François de Gaspé Beaubien, chairman and CEO of Zoom Media.

The deal follows Zoom’s announcement, just six weeks ago, that it launched a dedicated national sales force in the U.K.

In addition to the U.K., Zoom currently operates fitness digital media networks in both the U.S. and Canada, with almost 2,000 venues between the two countries. Zoom raised $30 million from ABS Capital Partners in March 2009, to fund continued expansion around the world.