AMI Entertainment Network Inc. has announced it will use its national digital out-of-home (DOOH) network to promote the American Heart Association’s “Go Red For Women” campaign throughout the month of February.
The national campaign raises awareness about the prevalence and risks of heart disease, the No. 1 killer of women in the United States. The campaign weaves inspirational stories from real women with facts about the disease and advice for people wanting to make a commitment to heart health.
AMI Entertainment Network will rotate 15-second public service announcements, featuring actress Jennie Garth, on the screens of its broadband-connected jukeboxes and countertop touchscreen game consoles found in restaurants, diners, bars, and taverns throughout the country.
“We are proud to support the â€˜Go Red For Women’ initiative to prevent heart disease, which kills roughly one woman every minute in this country,” said Mike Nickerson, VP of Advertising at AMI Entertainment Network. “Our nationwide digital entertainment network, which provides advertising and PSA support, generates more than 100 million interactions a month, primarily with hard-to-reach 20 and 30 year olds.” First launched in 2004, the “Go Red For Women” campaign has encouraged millions of women to stand up and take heart health personally through special events and wellness education programs.
The American Heart Association is the nation’s oldest and largest voluntary health organization committed to raising awareness for and preventing heart disease and stroke. For more information, visitwww.goredforwomen.org.
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