ADCENTRICITY, an aggregator and strategist for digital out-of-home media (DOOH), today announced the availability of consulting services specifically for network operators, retailers, real estate owners and prospective network developers looking for network business modeling insight and education about the DOOH market.
“We were fielding at least 10 calls a week from a variety of sources, like investors and emerging networks, asking for our advice on how to enter or expand in the DOOH market. We realized we needed to formalize the consulting offering as a practice area of our business,” said Rob Gorrie, CEO of ADCENTRICITY. “We have regular contact with more networks than any other organization and our expertise balanced with our deep understanding of the needs of advertisers and retailers make us a great resource for companies looking to either enter or become more successful in the space.”
The consulting practice area is headed by Graeme Spicer, ADCENTRICITY’s vice president of strategic partnerships.
“We hope to help stakeholders assess the DOOH landscape prior to them making major investments and committing resources to the space,” said Spicer. “We will be able to help them maximize their returns on investment and time.”
The need for consulting is most likely coming from strong growth in the DOOH area, making it a target for entrepreneurs and investors alike. According to Profitable Channels, infrastructure investments in the space were $640 million in 2008, with that number projected to grow by 33 percent in 2009, despite the difficult economic conditions. By 2013, investment in DOOH is expected to approach $1.4 billion.
Recently, ADCENTRICITY announced a market research offering for advertisers to garner insights into the effectiveness of their DOOH campaigns. In 2008, ADCENTRICITY launched its AdVenue platform, a robust solution that helps marketers plan campaigns based on business objectives and goals and target by region and venue type, along with specific demographic information.
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