DOmedia has introduced a new online, subscription-based tool called the DOfind. It searches more than 200,000 alternative, traditional and digital out-of-home media properties allowing agencies and advertisers to develop campaigns more efficiently. The system offers a wide variety of search options operating on both broad and targeted data requests.
Product Profiles can be set up based on the search information gathered, allowing subscribers to keep data concerning planning rates, contract terms, audience demographics, network impressions, coverage areas, art requirements, production specs and more in one easily accessible location.　
“With the launch of DOfind, subscribers can now navigate the industry’s most extensive data warehouse of out-of-home media properties using a refined vertical search engine,” said Rich Langdale, interim CEO, DOmedia and managing partner, NCT Ventures. “DOfind not only helps our clients identify what media properties are out there, it also gives them unparalleled information about each and every one of them. With this tool, agencies and advertisers can research and identify the right properties and providers for their campaigns more efficiently than ever before, giving them more time to plan creative, effective and successful campaigns.”
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