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Digital View launches new Euro digital signage branch

Bob Michaels, president of Digital View’s US-based DV-Signage operation, has announced the launch of a new European division. Based in Munich, Germany, DV-Signage Europe GmbH builds on the growing success of the company’s Pro-AV products and will act as the pan-European sales-base for all its media player, display and digital signage products, the company said.

Digital View has long been active in the European digital signage market, supplying some of the earliest retail media networks (for companies including UK National Lottery operator Camelot, Proctor&Gamble) and some of the most successful digital out-of-home advertising networks (including CBS Outdoor and Clear Channel), the company said. In 2006 Digital View split off its creative media division to become Grand Visual, and in 2007 Digital View split off its online media division to become what is now ComQii, according to the release.

Digital View launched the Signage Division under Bob Michaels in North America in early 2011, creating the new DV-Signage brand and splitting the signage products away from the long standing Digital View display electronics and LCD component business. The launch of DV-Signage Europe GmbH marks an important step in the development of its European sales channels and promises a strong focus on the growing opportunity for turnkey digital signage solutions across the Central European region, Digital View said. The company will offer sales, support and servicing for the entire DV-Signage product range from media players and software to its specialty high-performance media displays.

Operating from Munich, DV-Signage Europe GmbH will be managed by the joint team of A/V and DOOH industry veterans Florian Goebel and Richard Cobbold. They will retain a sales office in London and have dedicated sales and support personnel on the ground in Eastern, Northern, Southern and Central Europe.

“With over 150,000 Digital View installations in the field, DV-Signage draws on a wealth of experience and case studies from all sides of the digital signage spectrum,” said Florian Goebel, managing director of DV-Signage Europe GmbH, in the release. “We believe our robust and competitive solutions offer significant differentiation and a critical competitive edge for digital signage resellers and integrators.”

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