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Digital View introduces ActivPrint digital signage ad solution

MORGAN HILL, Calif. — Digital View, a provider of display electronics products for video promotion and digital signage solutions, has introduced ActivPrint, a new technology that turns static advertising into eye-catching animated displays.

ActivPrint uses programmable e-paper and animation to bring advertising materials to life — in any shape, and with up to 10 animation steps — creating a high-resolution, flexible advertising display. It can be used on shelves or integrated into any type of advertising solution. These displays can be positioned anywhere in an environment to captivate an audience, build brand awareness and raise sales.

“If a client is not quite ready for video and print just isn’t good enough, there’s ActivPrint,” said Dusty Perryman, director of sales, Media Products. “It can handle standard or custom shapes, operates up to a year on two AA batteries, consumes hardly any power, and turns static advertising into a high-resolution animated display that really enhances your message.”

ActivPrint uses black (negatively charged) and white (positively charged) pigment microcapsules. When an electric current runs through them, positive or negative current can be used to control which different color microcapsules are brought to the surface. This has the effect of “turning on” positively charged white microcapsules and making the image visible or, by turning on the black, negatively charged microcapsules, making the image invisible.

digital signage ad solution