LOUISVILLE, Ky. — Between emergency messaging systems, interactive whiteboards and entertainment networks, digital signage is proliferating in the college campus niche. It is particularly appealing to advertisers and network providers because consumers between the ages of 18 and 24 — a group referred to as the “Demo” in advertising — are usually the first to snatch up those kinds of innovations.
“The Demo is the most accepting group of new technology, proven by their almost instant adoption of new cell phone technology and social networking on the Internet,” says James Bickers, editor of digital signage Today and the guide’s author. “It makes sense that digital signage resonates with this age group.”
Some higher-education institutions, such as McMaster University in Ontario, are already buying into Bickers’ theory and deploying digital-signage networks as an effective means of widespread campus communication. The potential payoff of this type of deployment is significant, he said.
“Screens won’t appear everywhere, but they are changing the mode of communication at educational institutions,” he said. “They are making life easier for both faculty and students, saving them time and money.”
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