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Digital signage part of Chicago Tribune Hispanic marketing effort

Tribune Company has announced the creation of Tribune Hispanic, a cross-platform national media solutions group aimed at helping advertisers reach the growing Hispanic market. Tribune Hispanic will offer an array of products including print, online, television, mobile, out-of-home, digital signage and events to provide access to Hispanic consumers.
Tribune already reaches 1.7 million Hispanic consumers every week through the company’s four Spanish-language media properties – Hoy Chicago, Hoy Los Angeles, El Sentinel Orlando and el Sentinel South Florida – markets in which about 28 percent of the nation’s Hispanic population resides. As part of the Tribune Hispanic initiative, these newspapers will re-brand their entertainment sections as “ViveloHoy.” Special sections also will be created in conjunction with events such as the 2010 World Cup and the bicentennial anniversary of Mexico’s independence.
Tribune Hispanic capitalizes on a growing consumer market. Nationwide, Hispanic consumers will soon represent close to $1 trillion in purchasing power. Tribune research shows that 53 percent of Hispanic newspaper readers have been reading their favorite newspaper for three or more years; 63 percent of Hispanic newspaper readers frequently pay attention to the advertisements; and 55 percent of all Hispanic newspaper readers state they use coupons from the newspaper regularly.

digital signage part of Chicago Tribune Hispanic marketing effort