Digital Signage Expo conference to feature ad agency executives

digital signage Expo (DSE) has announced it will host speakers from WPP’s The Store, StarCom World Wide, Publicis’ Zenith Optimedia, Razorfish, Hyperspace and Neo Advertising, among others at its Conference Program scheduled for Feb. 23-25, 2010, in Las Vegas.

In one of the total eight tracks available at DSE’s conference, sessions will address five topical issues related to advertising-based digital out-of-home networks. Curricula will be offered both for brand marketers/managers and advertising agency professionals who want an in-depth and intelligent discussion on these topics.

MediaVest World Wide’s senior vice president, connections research & analytics, David Shiffman will co-present a seminar on “How to Measure Digital OOH Effectiveness,” Razorfish’s director of emerging media, Patrick Moorhead will participate on a panel entitled, “Digital OOH Buyer/Seller Face-Off: What Media Buyers Want/What Digital OOH Operators Have to Sell,” Publicis’ Zenith Optimedia’s associate media director, DOOH, Paul Lenhart, Hyperspace Digital’s director of OOH Media, Ryan Laul and Neo Advertising’s CTO, Phil Tweedy will co-present “How to Sell Digital OOH Advertising to Your Clients & Why You Should,” and WPP/The Store’s CEO for The Americas & Australia, Gwen Morrison, and StarCom World Wide’s senior vice president, Out-of-Home Media Director, Jack Sullivan will participate on a panel entitled, “The Role of Digital OOH Networks in the Future of Advertising.”

Chris Gibbs, president of ExpoNation, LLC, which produces DSE said, “Our brand marketing, brand mangers and advertising executive attendees want to hear about peer experiences from credible people who understand their challenges and can share best practices, literally as they are being developed. DSE 2010 will give attendees far more opportunities to hear similar peer experiences in curriculum tracks designed for their industry segment.”