Investor’s Business Daily: With its new Smart Network release, Wal-Mart is one of a growing number of retailers using in-store, digital signage networks and other types of in-store TV to promote products they carry. The in-store networks also sometimes include spots for suppliers or even unrelated third parties.
“Retailers are striving to send brand messages to consumers at the last moment of truth, right when they’re deciding what to buy,” said Ray Rotolo, senior vice president and managing director of Chrysalis. “There’s a growing demand from brand marketers to place these types of in-store displays, since shoppers are in a shopping mindset.”
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