Nearly 40 members of the digital signage Association’s Advisory Board met today in New York City to discuss plans for the association going into 2010. On top of the list was the creation of a Strategic Planning committee that will create and push forward a three-year plan for the association.
As part of the plan, the association will focus on its mission statement, long-term goals and emerging issues within the industry. Specifically within the association, the strategic planning committee will tackle membership, payment and education issues. The topic of avocation and what public issues to address were also brought up.
“We need to get out of the industry and have national awareness about what our industry is really about,” said Keith Kelsen, chairman of the board of MediaTile and chairman of the DSA’s Best Practices for Content Committee.
The proposition of the strategic plan generated much conversation among the group, which is made up of digital signage vendors and users of the technology. Much of the discussion revolved around strategic partnerships and association involvement with tradeshows.
It was also voted that the DSA would add an executive vice president position to its executive committee, as well as add a second vice president of users. It was also decided that the vendor and user communities of the DSA would each elect their constituent representatives.
DSA Chairman Dick Good addresses the DSA Advisory Board.
DSA Executive Director David Drain reported that the DSA has met many of its 2009 goals, including completing two webinars, launching a speaker bureau, publishing quarterly newsletters and launching the new Web site. Drain also reported that the DSA’s LinkedIn group is up to 781 members.
To view the new DSA website, visitwww.digitalsignageassocation.org. The DSA LinkedIn group can be found here.
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