EXTON, Pa. — Scala, a provider of end-to-end solutions in the digital signage market, has announced it is setting up a new sales and development office located in Bangalore, India. Scala Digi4 Pvt. Ltd. will be a joint venture between Scala and Digifour Technologies, a long-time Scala Certified Partner. Scala will make a substantial investment and have a majority interest in this new joint venture.
The presence of Scala Digi4, Pvt. Ltd. in the Indian digital signage market will serve to support and address the market demands of Scala’s customers. Scala Digi4 Pvt. Ltd. will offer a complete end-to-end digital signage solution to clients including software, hardware integration, hosting, content and media management, network management, etc. In addition, Scala will extend its software development resources by integrating a team of software engineers in India with Scala’s other development teams in the United States, Canada, France and Norway. The new development center in India will augment Scala’s engineering teams and contribute to current and future connected signage solutions from Scala. The joint venture was announced by Oscar Elizaga, vice president of operations EMEA, Jeff Porter, executive vice president Experts Group and Mohamed Rafeeq, director Strategic Planning, Digifour Technologies during a press conference at the digital signage Asia tradeshow, October 3–4, 2008 in Mumbai, India. “We continue to aggressively invest to further extend our global leadership position in the digital signage marketplace,” says Gerard Bucas, Scala chief executive. “India is an important emerging marketplace for digital signage and Scala wants to ensure that we will rapidly grow our already strong position in this key market. Digifour has been one of our priority partners for a number of years and have already been successful in establishing a strong footprint in India. With the substantial new investment we are now making, this joint venture will build on that success and will ensure that we can better service and support our growing customer base in India.”