CHICAGO — Destination Media, parent of Gas Station TV, and LG Electronics announced plans for a long-term strategic technology and marketing alliance.
For advertisers, the collaboration will leverage LG’s screen technology and Destination Media’s non-traditional marketing strategies. Offering media networks one of the industry’s most comprehensive selections of flat-panel displays and related distribution technology, LG Electronics will be the exclusive screen provider for a number of Destination Media’s extensive out-of-home marketing networks. LG also plans to advertise on various Destination Media digital out-of-home TV Networks.
“With their strong industry position and outstanding results for advertisers, Destination Media is one of the premier drivers of digital out-of-home media,” said Ron Snaidauf, vice president of commercial products, LG Electronics USA Inc. “Unlike other digital out-of-home networks, Destination Media has proven the ability to scale quickly, efficiently and effectively, as demonstrated by their Gas Station TV network, the dominant leader in its space.”
Destination Media provides advertisers with direct access to consumers where they live, work and play through a comprehensive mix of lifestyle destinations in the digital out-of-home space that includes Gas Station TV’s Gas and Convenience Store Networks.