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Danoo names McGuire as chief executive officer

Just as Bill Gerba predicted last week, Danoo announced today that Aileen Lee would be returning to her post at Kleiner Perkins Caufield & Byers and allowing to Garry McGuire, Jr. to take the helm as CEO of Danoo.

Danoo said in a release that McGuire’s first orders of business will be to focus on developing its audience networks, growing the business in strategic high-value markets, and integrating IdeaCast following the acquisition earlier this month.

“I am excited to be joining the teams at Danoo and IdeaCast at a time when the advertising and media industries are in a period of such great change,” said McGuire. “Advertisers are demanding innovative, results-based products centered on their target consumer. The Danoo and IdeaCast products are unique in their ability to reach these consumers at times when they are receptive to offers and brand messages.”

McGuire has worked as a chief marketing officer and president of several domestic and international advertising agencies in his 15 year media career. Most recently, McGuire was the chairman of Icon Internet Ventures, which owns and publishes Web sites that aggregate target audiences.

“In the last year, Danoo has built some of the most attractive inventory and advanced technology platforms in one of the fastest growing areas of the media world,” said Lee. “Our strong financial position and backing from National CineMedia and Kleiner Perkins put Danoo and IdeaCast in a phenomenal position to accelerate this growth. Garry’s passion for the business and his extensive background in building and consolidating media businesses makes him the ideal person to lead the company down this exciting path.”