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Cosi gets cozy with WAND digital menu boards

After an extensive six-month competitive testing process, Cosi Inc. has selected WAND Corp. to be the exclusive vendor for all of its digital menu board technology, according to a recent announcement from WAND. Cosi plans to install the WAND digital menu board system in all new and remodeled corporate restaurants and will encourage its franchisees to follow suit, the company said.

Cosi is a national premium convenience restaurant chain with 81 corporate sites and 59 franchise sites across 18 states, the District of Columbia and the United Arab Emirates.

“We see digital menu boards as a natural progression in the development of the Cosi brand,” said James Hyatt, CEO of Cosi, in the announcement. “The flexibility and efficiency of digital menu board technology will allow us to further enhance the guest experience.”

In regards to the recent decision, Hyatt said that he felt Cosi had “forged a true partnership” with WAND “because of WAND’s impressive creative content solutions, prompt turnaround times, many years of industry experience and the caliber of their clients.”

WAND has been developing innovative restaurant technology solutions for multiple nationally-recognized brands for 25 years, and its Digital Restaurant solution includes indoor/outdoor DMBs, point-of-purchase boards and order confirmation displays. In addition, WAND offers a content management system, digital analytics, and POS/DMB integrations for most major brands of POS systems.

Cosi’s upscale menu prominently features made-to-order sandwiches, freshly-tossed salads, flatbread pizzas and more. Cosi also continually upgrades its menu to meet changing customer expectations and has engaged WAND Corporation to help meet those quickly changing demands. The WAND Digital Menu Board solution provides flexibility, efficiency, and quick and easy to use content management. WAND’s exclusive digital analytics stimulates strategic business growth, and enhances sophisticated menu board advertising development for the Cosi brand. WAND Digital Menu Boards also offer easy customization to each individual Cosi restaurant.

“Cosi is a growing brand whose innovative nature meshes well with our own determination to push the limits of digital menu board technology,” said Greg Perrill, COO for WAND Corp., in the announcement. “We see strength in this partnership along with evolution and awareness for the Cosi brand.”

For more information on digital menu boards, visit our Menu Boards research center.