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CoolSign appoints MxN Middle East as regional VAR

DUBAI — MXN Middle East FZ-LLC has been appointed as the value added reseller (VAR) for the Middle East and North Africa regions by CS Software Holdings LLC, maker of the CoolSign digital signage software suite.
“CoolSign is committed to the reseller channel and providing them the support they need to be successful in the marketplace. In some regions, such as the Middle East with its rapidly increasing demand for digital signage, it became clear that the best way for us to deliver that support is via a regional VAR,” said Lou Giacalone Jr., president of CoolSign.
“After four years of close co-operation with MxN in the region, we feel they have the requisite knowledge base and resources for sales, service and support to be the regional VAR for CoolSign. Their dedication and proven knowledge of the digital signage market and CoolSign made it easy for us to take this step.  We’re now well positioned for continuous growth in the region.” said Teo de Lange, sales manager for CoolSign EMEA.