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CoolSign and JB&A sign national distribution deal

CoolSign digital signage (formally CS Software Holdings, LLC) has signed a master reseller agreement with Jeff Burgess &Associates, known as JB&A, for the United States and Canada.

CoolSign has been providing digital signage software for customers from small to enterprise since its inception in 1998, and JB&A has been serving the A/V systems industry’s needs for more than 14 years with a key focus area in the digital signage market.

“CoolSign is thrilled to find such a capable and motivated partner in JB&A,” CoolSign founder and president Lou Giacalone Jr. said. “This is another huge step forward in our commitment to selling through the channel. We spent the first 12 months since becoming independent upgrading our product to maintain best-in class status and now, with this agreement in place, are poised to dramatically expand exposure to the CoolSign product from end-user and reseller alike.”

JB&A also represents several of CoolSign’s Digital Ecosystem Partners, including TruMedia, Seneca Data, Christie Digital and others.

“CoolSign represents a major partnership that brings JB&A an enterprise end-to-end digital signage solution,” JB&A CEO Jeff Burgess said. “CoolSign’s vision and technology is totally in line with how JB&A believes the marketplace needs to be addressed. We will be able to provide our value added partners with a top tier platform that is an industry standard.”