Content Strategies Summit for digital signage to focus on delivering the right content

NEW YORK — Creative and content leaders will share their experience on how digital signage networks can engage customers and generate ad sales at the 4th Annual digital signage Content Strategies Summit, to be held on May 12-13, 2009 at Caesars Palace in Las Vegas.

The content-dedicated conference for the digital signage industry will feature presentations from:

– Al Wittemen, Managing Director of Shopper Marketing, TracyLocke – Christopher Gray, Psy.D. VP of Shopper Psychology, Saatchi & Saatchi X – Mike Geiger, Chief Digital Officer, Goodby, Silverstein & Partners – Doug Bolin, Experience Lead/Content Strategy Lead, Razorfish – Andreas Redlich, Executive Creative Director, Publicis Germany – Peter Müller-Brühl, Business Development Leader, Fischer Appelt, TV Media – Brian Hirsh, President, Retail Entertainment Design – Lon Otremba, CEO, Access 360 Media

Thousands of flat panel screens displaying content can now be found in locations ranging from retail and grocery stores, to bars, health clubs, malls and more. The networks provide a mix of programming and advertising similar to television with the ability for customization depending on location, time of day and context.

“The medium is more than signage,” said Conor Brady, VP Creative for digital marketing agency Organic. “It has the potential to go way beyond push messaging.”

Brady will join Mike Geiger, chief digital officer at Goodby, Silverstein & Partners and John Montgomery, executive creative director at Threshold Interactive on a panel titled “From the bedroom to the streets…storytelling via place-based media.”

“I’m looking forward to our session as we explore how new technology can evolve our approach to Digital Out-of-Home advertising, to create a more powerful dialogue between brand and consumer,” said Brady.

The audience will also hear from Al Wittemen, managing director of Shopper Marketing at Dallas-based TracyLocke, who is similarly excited about the medium’s role in transforming message targeting, relevancy and most importantly, ROI.

“Today’s technology and evaluation techniques allow us to create content, measure it, analyze it, then change it accordingly,” he said. “This is retail at its best.”