CHARLOTTETOWN, Canada — Dyne Holdings Ltd., operators of The Shops of Confederation Court Mall, has announced the successful completion of a pilot project that uses ScreenScape digital signage software to create Confederation Court Mall TV, a coordinated network of digital displays featuring content authored and brokered by Mall operators.
“We wanted to be able to utilize a dynamic screen in key locations within the mall,” said marketing coordinator Karen Wortman. “ScreenScape made it possible by offering an Internet-based solution that makes managing content easy. Now we can offer a new and unique marketing service to our merchants and a public service to the community.”
The pilot project began at Christmas 2008 and extended through March of 2009. During the pilot, mall displays featured products and services offered by vendors within the mall and promoted events around the community.
“We’re proud to have Dyne Holdings and Confederation Court Mall as ScreenScape customers and they demonstrate the powerful marketing benefits of our service admirably,” said ScreenScape president and chief executive Kevin Dwyer. “It is rewarding for us to see the power of content sharing in action and the service being put to good use to promote business and community events.”