Compass Group, a provider of foodservice-management support services and EnQii, a global digital signage company, have announced a partnership to roll out a digital signage solution across Compass Group cafés and dining centers in North America.
Compass Group locations that have already installed the new solution use a mix of various media content including menu boards, promotions, community messaging, news feeds and other on-screen information and entertainment. This keeps the signage fresh, relevant and informative for the consumer and has led to an increase in customer satisfaction overall at those locations.
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Compass Group digital signage at a Mongolian Grill location.
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Content for the system is updated using any Internet browser and can be managed centrally or locally — saving operators valuable time and providing the capability to instantly update any or all signs as needed.
“With EnQii digital signage we are able to enhance the dining experience for our customers. Industry studies have shown an uplift of over 20 percent in sales, as well as significant increases in customer satisfaction when digital signage is deployed well. We are already beginning to see the value generated in the sites where we have rolled out the solution and expect this to continue to increase as we expand digital signage across our estate,” said Rob Watkins, chief information officer of Compass Group North America.
As part of its new foodservices sector division, EnQii has developed specific products for the sector including digital menu boards, quizzes, games and interactive services to entertain customers as they queue and enjoy their meals. These are part of EnQii’s new EnGage platform, which is currently rolling out globally. Within the foodservices sector EnQii has been rolling out technology in university cafeterias, quick serve restaurants and hospital cafeterias.
“digital signage provides real value within the food services sector”, said Stuart Armstrong, president of EnQii North America. “We have demonstrated increased revenues through the ability to flexibly target messaging throughout the day and immediately change menu items, pricing and promotions as well as reduced costs through better compliance and reduction of print and paper. We are extremely pleased that Compass Group has chosen EnQii for its digital signage needs.”
Source link: Compass Group, EnQii to provide digital signage aimed at restaurant industry