IRVINE, Calif. — Coast to Coast Technology has announced that it has launched a new division dedicated to digital signage. The new division will operate out of the same facility in Irvine, Calif.
“digital signage is a natural expansion to our IT solutions business,” said Majdi Khatib, vice president of marketing at Coast to Coast Technology. “We already have the in-house graphics design capability, the technology know-how of building network infrastructures, and the support staff and network to install and manage digital signage networks. To us, it was a matter of getting the different pieces together to build the new division and begin promoting our digital signage division.”
Coast to Coast Technology has the reach to deploy and manage digital signage systems throughout the nation. The first phase of the launch will focus on the immediate Southern California areas.
“We are eager to market the new product,” said Zaher Khatib, vice president of sales. “The possibilities that digital signage opens to us and our customers are endless. digital signage allows businesses to deliver multiple targeted messages using a single footprint – screen. To businesses, it’s like having a silent sales associate, always promoting products to a stores customers.”