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CNW news added Captivate Network DOOH content

News releases and photos distributed across CNW’s newswire will now be added as featured content on Captivate Network, a media network with 9,000-plus digital screens that reach millions of “spend ready consumers” across Canada and the United States every day.
Captivate Network editors will hand-select news releases and photos of local and national interest from the CNW newswire feed, editing the content to suit both the interest of Captivate viewers and the short format elevator display screens that feature Captivate news updates.
“This agreement offers a fantastic opportunity for our clients’ news to gain additional exposure,” said Nicole Guillot, CNW’s vice president, products management and operations. “It also reinforces the need for our clients to write clear, concise content and to include compelling photography alongside their news releases.”
Stories selected from CNW’s newswire will be identified with a CNW logo. A link to the full news release will be available on the Captivate Network Web site and on the CNW Web site
“When it comes to newswires, you really can’t beat CNW,” said Deanna Murray, Captivate Network’s director of programming. “Their clients’ content lines up with Captivate Network’s audience beautifully, and we’re very excited to have them on board as a provider.”
Business professionals value the editorial on Captivate Network elevator screens; 97 percent watch the screens during an elevator trip and 47 percent consider Captivate their primary news source. Additional Captivate Network content includes news headlines from numerous reputable media outlets – such as Thomson Reuters and the Canadian Press – as well as weekend recreation ideas, stock quotes, movie releases and original content created by Captivate Network editors, including an audience favorite feature entitled ‘Word of the Day.’